Ubamarket
Scan, Pay, Go App and Platform.
Services
Situation
Ubamarket helps retailers, brands and shoppers create smarter in-store experiences through scan, pay, go technology, personalised loyalty and AI-powered promotions. As the platform entered a new commercial growth phase, with customer feature requests building and larger retail opportunities emerging, they were looking for a more responsive technology partner to take ownership of the platform and support its ongoing evolution.
Obstacles
Ubamarket needed to regain technical control, delivery momentum and platform visibility without disrupting a stable live product. Documentation was limited, knowledge was fragmented, and the business needed a collaborative partner who could reduce risk, manage priorities carefully and give them confidence that the platform could support growth.
Actions
NuForm embedded a lean cross-functional retained team covering project management, solution architecture, backend development, infrastructure, test development and QA. The team onboarded into the codebase and services, reviewed architecture and dependencies, validated key journeys across offers, payments and integrations, and established a clear sprint-based delivery rhythm.
Results
NuForm is helping Ubamarket move from reactive platform support to embedded product delivery. The partnership gives Ubamarket clearer technical ownership, faster and more consistent delivery, stronger QA and operational visibility, and a platform that can adapt as retailer, brand and shopper demand grows.
