Innocent Smoothies

Digital Innovation

A hand holding a smartphone displaying the Innocent brand logo with three juice bottles in different colors. In the background, there is a blackboard with white chalk drawings, notes, wireframes, and yellow sticky notes related to a service blueprint, brand messaging, and project concepts.

Services

Concepting
Workshops
Strategy
Ideation
Design
Research

Situation
Whilst Innocent historically have been known for their highly effective and innovative marketing campaigns, when NuForm engaged with Innocent, they were unclear on how to leverage different digital platforms and channels to engage their customers and meet their business goals. Increased costs, competition from supermarket brands, and debates over the healthiness of their products left them searching for innovative ways to re-engage their audience. Digital platforms offered potential, but Innocent lacked a clear vision for leveraging them effectively.

Obstacles
Innocent’s digital ambitions were hampered by internal challenges, and the road to innovation was bumpy. Inexperience in digital transformation, a lack of guiding processes, and siloed teams created roadblocks for Innocent’s efforts to modernize their consumer engagement strategies.

Actions
Our partnership began with clarity and structure. NuForm developed a roadmap to guide Innocent’s transformation. The Innocent Innovation Playbook offered a step-by-step methodology from ideation to implementation. Through stakeholder interviews, workshops, and research, we identified opportunities and moved into testing concepts to ensure alignment with their goals and tech environment.

Results
Innocent unlocked new digital growth opportunities which provided a strong competitive advantage. With concepts aligned to their business goals, Innocent introduced digital concepts that resonated with customers, driving revenue growth and fostering loyalty. Their strengthened brand connection paved the way for future innovation.

A diagram showing the progression of infrastructure concepts from sketched prototypes and prototyping tools through digital prototypes, clickable prototypes, Azure cloud service, prototype validation, and industrialized deployment. The diagram illustrates concept development stages and architecture integration from concept to fully integrated infrastructure, including partially connected infrastructure and specific colored sections representing different technology components.
A person holding a smartphone displaying the Innocent brand logo with three juice bottles labeled Power Sour, Blazing Greens, and Ginger Kick. The background shows app screens for rewards points and profile settings.
A computer screen displaying an e-commerce interface with a strawberry jam jar, an orange, and their prices, alongside a mobile phone showing a shopping app with the logo 'the big knit' and a smiling person.
A Fogg Consumer Behaviour Map with a graph showing Motivation on the vertical axis and Ability on the horizontal axis. The graph includes a blue line indicating that higher motivation correlates with higher ability to perform a behavior.
Logo with a stylized pink angel wing and halo above a smiling face, next to the word 'innocent' in lowercase black letters.
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