AI Clarity — Without the Hype.

A fast, focused sprint to uncover where AI can reduce cost, streamline operations, or improve experience — and build a clear plan for impact.

If you're leading digital, product or CX, chances are you've been told to "add AI" to your roadmap…

But no one's really telling you how to do that in a way that actually creates value.

What does AI really mean for your customers?
What does it do to your service?
What does it cost — and what’s the real benefit?

We see this again and again.
Leadership wants AI.
Vendors are selling buzzwords.
And internal teams are stuck between vague ambition and practical reality.

Meanwhile, you’re under pressure — from budget cuts, from efficiency targets, from rising user expectations.

Where AI Strategy Actually Starts

To build anything meaningful with AI, you need more than just smart tech. You need alignment across three critical pillars:

• User Experience – What’s broken or inefficient in your customer or employee journey?

• Technology & Data – What infrastructure, systems, and data can support change?

• Commercial Strategy – What actually moves the needle for your business?

At the centre is CiD — our CX-Integrated Development approach — ensuring every AI initiative is grounded in real needs, informed by real data, and built to drive real outcomes.

“We didn’t really know where to start — and that’s where Adam and the NuForm team came in.”
“They helped us understand what our users actually wanted and how to set ourselves up for success. As a result, we’ve launched two or three products that are genuinely delivering for the business.”
— Jamie, Head of Digital, Innocent